Focusing on Discovery and Alpha sprints, I was brought on to enhance and simflify user journeys and experiences across web and app.
I worked with engineers, designers and product managers to develop new features and flows that work for both grocery and restaurant delivery systems.
HERE Technologies
Recruited during a major redesign, I worked with c-suite stakeholders, product mangers and brand studio to help explain and simplify a range of products and solutions for HERE.com.
Since then, I was brought back to create new ways of streamlining content production using AI tools.
Redwood / Google & YouTube
Approached to be the Content Lead for Google/YouTube, I led on content design for several major projects including a podcast series on misinformation and an interactive exhibition on "AI for good" aimed at UN delegates and key opinion formers.
Accenture / Jaguar Land Rover
Hired ahead of a major rebrand, I lead copy for the newly formed Agile Response Team.
Working alongside the client, User Researchers and Art Directors, I reworked all online materials to make them simple, clean and effective
R/GA / Siemens
Created articles, videos, podcasts and 360° videos for a new employer branding campaign called Future Makers, designed to attract new talent to Siemens. The campaign won a Red Dot award in 2018.
McCann / Verizon
Brought on to bring to life the importance of robust networks in the logistics sector, I worked with an Art Director to create all content for Verizon's Enterprise Intelligence – a private 5G network designed for British ports.
The Economist
I joined The Economist as their Food and Travel Editor, where I planned, commissioned, edited and wrote for two sections of The Economist's 1843 magazine. My section was awarded Best Travel Section at Travel Awards 2019.
Depop
Owning all content across Demand, I manage multiple streams simultaneously, by advising on everything from nomenclature and design system principles, to running experiments, creating pivotal internal documentation and usability guidelines.
